Use statistics to ENHANCE
your business!
According to studies:
National Restaurant Association shows that the average consumer chooses a restaurant within 3 – 3.7 miles of their home
Over 60% of Americans “self-gift” for a special occasion
Redemption rates are typically between 10%-25% for birthday advertising with aggressive offers
Using response analytics during your milestone program can enhance response rates by fine-tuning targeting as you go
Birthdays
Birthdays rank #1 for eating out
followed by Mother’s Day then Valentine’s day
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followed by Mother’s Day then Valentine’s day
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Birthday dining creates loyalty
- Returning customers tend to spend 33% more than new customers
- Average party size is 4-8 people
- Birthday celebrations bring in happy diners ready to have fun
- New faces give you a chance to create new loyal customers
New Movers
New movers spend $10,000 - $15,000
on average within the first six months of their move
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on average within the first six months of their move
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Spending behavior
of new movers:
of new movers:
Spending on average $10,000 – $15,000
within the first 6 months of their move.
![](https://6k9065.p3cdn1.secureserver.net/wp-content/uploads/2021/06/new-mover-percent.png?time=1725238404)
Important services new residents seek in their neighborhood:
According to a study from the National Association of Home Builders, 80% of new movers redeem coupons from merchants before, during, and after the move.
![](https://6k9065.p3cdn1.secureserver.net/wp-content/uploads/2021/05/Services-FINAL-768x1730.png)